CLIENT OVERVIEW
Being a leading Digital Marketing Agency based in the US, they were servicing many domestic and international accounts in the APAC and EMEA regions.
They were servicing their clients with a gamut of digital marketing campaigns that included Google Ad Targeting, Nurture Campaigns, Social Ads, LinkedIn ABM Campaigns, Marketing Content Development and Strategy, Email Marketing, SMS marketing and more.
Their client base spanned diverse industry verticals and catering solutions to key profiles in leadership roles.
CLIENT CHALLENGE
Not Being Able To Garner a Bigger Market Presence For New Accounts
hough they werepretty successful with their existing client base, they were grappling with a host of challenges that included penetrating new markets.
Though talks were on with many clients, their proposals were not moving to the signup stage.
New contracts were not being awarded as they could not scale upon the services they could offer.
They lacked the resources and ammunition to position themselves with value-added services, unlike their competitors in the market.
The client was conceptualizing and ideating on a solution to provide a lead data access solution to their customers.
This being attributed to the fact that most of our client's customers were keenly looking forward to data solutions that would support their lead prospecting and marketing initiatives.
Ideally this included leads data, email lists that will enhance their customer's market reach into promising geographies by helping them drive business conversations with important titles, including key decision-makers.
With the pressure on our client building by the day to fulfil their customers lead data intelligence requirements, the client had employed every trick in the book to service their requirement by looking for solutions in-house.
It was soon that they realized that all their efforts are falling flat. They learnt that collating and managing lead data is not easy as it seemed and required many man-hours of dedicated work. They also fell short of the right toolsets for data mining, data munging, enrichment and cleansing initiatives.
This would mean that they must also have a robust technology stack with manpower to verify and validate the data. They would also have to deploy algorithms to touch upon the massive influx of data. All this meant breaking the bank of their budget.
They soon realized it would be a futile effort as this would meandeviating from their core business model, and the only way out was relying on a plug-and-play solution from a third-party provider.
This was when we stepped in with our white-label platform.
THE PROPOSED SOLUTION
A Plug-and-Play Data Engine That is Repackaged with the Clients Branding that can be Showcased as Their Own
We helped our client open up a whole new revenue channel and meet their business objectives with our white label solution.
The white-label solution enabled the client to repackage our data and leads engine with their branding while showcasing their customers.
As an important player in the data space, we could leverage our experience and expertise of over two decades to have things work in our client's favour. With this white label solution, the client could pitch lead databases as one of their essential deliverables and add on services.
What made the datasets and lead engines unique was that, along with capturing standard data fields, it also included intelligence of Technographic, Firmographic, Psychographic insights and exhibited buying behaviours, intent, and budget spends.
We helped the client utilize our data and lead engines on a credit model where you pay as you go!
THE IMPACT
Ability to Pitch the White Label Platform as an Add-On Service
The client got a newly repackaged and rebranded website wrapped around our data engines. With its complete development and maintenance taken care of by us, the client's workloads were significantly minimized.
This was as a result of we doing all the heavy lifting for them.
With this, the client was able to pitch lead data services as their add-on service were in their customers can be provided with login credentials to access this data.
This included the capability to easily slice and dice the data as per the requirement once their customers access the web platform. They can then download and utilize it for their lead-gen and prospecting needs.
THE RESULT
10X Increase in Market Penetration and Exponential Increase in Business Engagements and Conversations
Thanks to the white label solutions, clients could clinch and close more deals with numerous new accounts.
Also, by positioning themselves as a data provider along with digital marketing services, they were quickly able to edge out the competition in the market.
With an automatic self-servicing white label solution, the client needed to invest their energies only on their core capabilities, i.e. Digital Marketing.
The client remodelled their contract, operational, business and pricing model geared towards
We were happy with the response we received by bringing the white label platform into our digital marketing ecosystem. By utilizing this platform, we successfully made significant inroads into new markets, which was pretty daunting before.
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